Founded and designed by Natalie Muqattash, 28NATELIER is a modern womenswear label that redefines how women engage with fashion — thoughtfully, confidently, and personally.
Rooted in limited capsule collections, in-house production, and a commitment to sustainable design, 28NATELIER blends clean silhouettes with unexpected detail. Each piece is a study in contrast: soft yet structured, familiar yet offbeat, minimal but full of meaning. It’s clothing designed for women who dress with clarity, conviction, and a desire for quality without compromise.
“We’re not here to chase trends,” says Muqattash. “We’re here to create pieces that hold meaning — in the way they’re made, the way they feel, and the way you wear them.”
Customization lies at the heart of the brand. From made-to-order styles to one-of-one pieces for loyal clients, 28NATELIER delivers fashion that feels personal — not just in fit, but in intention. Every piece is designed, cut, and finished under one roof in Abu Dhabi, ensuring:
● Consistent craftsmanship
● Transparent, sustainable production
● Garments made to last
No overproduction. No fast-fashion shortcuts. Just timeless essentials with attitude — pieces you’ll reach for again and again. “Minimal Noise. Maximum Impact.”
About 28NATELIER Established in Abu Dhabi, 28NATELIER is a slow-fashion label offering minimal noise, maximum impact. Each collection is designed with care, balancing refinement and edge for women who know their own minds — and want their clothes to speak accordingly.